Crit Feedback

Ideas for set design & promotion deisgns.

Sample of Box net

These are some of the intaial designs which we produced for our first crit with John. The deisgns went down very well, and all girls present in the crit adored them. John simiply encoraged use to take these designs fruther and push ourselves and experiement more. Maybe consider sets of designs?






At the crit I also showed the cut out stencil interactive Kleenex box which I made with the seaside scene. This deign was totaly diffrent from the ones which we have now produced, however John and more of the boys seemed to really like it.

Please see paper work for more development for the cut out idea.

Possibale Designs

The illistartions in which we chose to deisgn we wanted them to keep up the femmine and fashionable theme. So we chose girly items of clothing such as underwear, dressing tables, make up, and decerative homeware pieces which girls would find appealing.

Here are some example of these illistartions scanned in and arranged and altered to fit against the background which I made. I varied the size, scale and colouring of some of the illistartions to experiment wiht there layout and overall aesthtics of the box.

It was discussed though, that the designs look much better if the background was simple and did not contain much illistartion itself - to not over complicate the final piece.

Backing Designs

I was experimenting with a similar watercolour/pastel shade approach to be the backgrounds of the Kleenex boxes.
I experimented using paint and colouring pencils to illustrate over these to make them more interesting, as if they could be used as the box designs on there own without adding any more to them. I wanted to use brighter, more vibrant colours to catch our audiences eyes and make them diff rent/move them apart form the average tissue box colours.

Tin head, aka Chris Wright

I have always been a huge fan of his work. his style is very similar to mine, a mish mash of diffrent medias and techninques layed out and presented in a pleasing way. I have huge inspiration for this guy, he is only 21 years old and is still a student studying down in brighton.

Illistartion inspirtaion

We began looking to at other designers for inspiration for illustration and integral ideas, for example Rob Ryan and Luke Best. Looking at colour ways and use of media and how we could incorporate them within our designs.


Luke Best's work I adore, I love his cut and stick approach of block colours in block shapes. Then the use of mix media with shading in between. his work appears very simplistic, yet obviously a lot of thought and consideration has gone into his layout and what exactly he is trying to communicate.

Urban Outfitters Homeware deisgn

Fashion Design

Topshop deisgn & urban outfitter clothing design. Funky colours and bright, bold, dynamic style.

Homeware designs

We want our box designs to be modern and reflective of their stylish homeware and surroundings to represent the people who are buying them. We Researched into the homeware sections of the most fashinable, upbeat stores on our high streets, inparticular Urban Outfiters, habitat and Topshop as hese stores are known for there desirable, kitsh fashionable homeware designs and use of colours.



Both Kate Moross & Daisy De Villeneuve both have been comminsoned by Topshop to design clothing and these have subsequently used as bag designs and shoe box designs.

Finalizing our audience and aims

We chose to limit our audience down to primiarily females aged 16-24. Our aims are listed below:


We spoke to Lorenzo and he gave his responses and gave us diffrent ideas to focus on and other ideas to consider:

Kleenex Pocket Packs

Pocket pack designs, particular attention to the cute disney packs - very nicely packaged for any child to beg there mother for. the other pack designs are obviosuly for an older target audience, and again like the box designs do not grab me, there no appealing in the slightest.

However this could be because they are for such a broad age range that they cannot be daring with the deisgns incase to put people off. Luckily for us, we have chossen to specialze within the target audeince of 16-24 year old females.

Kleenex Past Advertisements

Looking at Kleenex's 'Let it out' campaign and their advertisements and how they have approach them:
The modern day adverts use humour more to attract their audiences.

Sniff tissues

I used to try and collect these packs of tissues when I was 14, I absolutely loved them and then become a craze at my middle school, rather sad! This is a company founded in American called SNIFF tissues. There designs are simplistic, yet fashionable, funky and desirable with there use of colour and imagery.Much more appealing for the target audience which Kleenex are trying to reach out too.

Kleenex current packaging designs

I was a bit shocked to find that Kleenex's best seller was this green sheep box (picture below) from there collection 'Let it all out'. To me is was not inspiring or appealing and a very simple design and does not represent Kleenex's brand. The sheep look cartoon/clip art features - nothing which Kleenex has really used before in past designs. To me, they look out of place, however these are still the most popular designs in the UK to date.




All of the other designs which we found seemed to simply focus on floral patterns, pastal shades and white being the backing colour. Not very exciting!

Initial Kleenex research

After choosing the Kleenex repacking brief we started to brainstorm rapidly, marking out and considering all what Kleenex were asking us to do. Here are some of our initial brainstorms and ideas sheets considering our audiences and Kleenex as a brand:



We looked into all the products available from Kleenex from their UK website, all are listed above. There list of products was much more limited compared to there range in the US we found, above is an analysis of all the products functions and box details.

My creative partner

After advertising myself with all the qualities which i think i possess, i paired up with someone. I would put my advertisement and wanted posters up on my blog, but I find them appalling.

We finalized on taking the Kleenex Re-Packaging brief forward.

I wanted to gain illustrative practice with this brief, and work solely focusing on image and illustration alone. It would allow me to direct my time into something purely image based, not involving type at all which ws something I have not done at all since I have started this course.

I choose to work with Lucy Hawkins, I think we compliment each other well with our working styles. Shes is a very competent illustrator with a style perfect for this brief - very femmine, cute, girly illustrations & and my style with the use of mixed media approach/ more hands on and working with layout and overall presentation.

YCN breifs

We were asked to select three possiable breifs form YCN which we would like to take further and our reasons as to why, what we could gain and what we could offer. Here are the three briefs which I chose and my reasons:


Becks
The prospects that this campaign could have a light humorous tone, not too serious. Interesting to research into the music periods and history of beck brewery and how it supposedly evolved with the music entwined. Young target audience – aimed to draw the audience in.

Experimenting with product placement. Creating dynamic imagery, more mixed media skills pushed/mixed with vector stylish and slick designs.

Working out side my comfort zone, key behind the designs will be forward planning, experimentation with layouts aesthetics.

Doritos
Endless possibilities, it can be as extreme and extravagate, as you like as long as it draws the audience and engaes/purswades.

‘Bring it to life’ – so develop 3D skills, working on much larger scale than restricting myself to simply A3. Possible instillation work.

Good ideas generation, an eye for seeing how things will fit and work together.

Kleenex (Targeting women)
Re branding the packaging, give me a chance to experiment with my illustration style/improve it.

A stronger illustrations style, packaging designs professionally made, neat, clean cut.

Good understanding of audience, targeting at females, so knowing what the female would want, find attractive. I am the target audience.

A Professtional Practice