Initial Kleenex research

After choosing the Kleenex repacking brief we started to brainstorm rapidly, marking out and considering all what Kleenex were asking us to do. Here are some of our initial brainstorms and ideas sheets considering our audiences and Kleenex as a brand:



We looked into all the products available from Kleenex from their UK website, all are listed above. There list of products was much more limited compared to there range in the US we found, above is an analysis of all the products functions and box details.