Kleenex current packaging designs

I was a bit shocked to find that Kleenex's best seller was this green sheep box (picture below) from there collection 'Let it all out'. To me is was not inspiring or appealing and a very simple design and does not represent Kleenex's brand. The sheep look cartoon/clip art features - nothing which Kleenex has really used before in past designs. To me, they look out of place, however these are still the most popular designs in the UK to date.




All of the other designs which we found seemed to simply focus on floral patterns, pastal shades and white being the backing colour. Not very exciting!